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INFOGRAPHIC: Who Owns Your Website?

You’re a business owner and you’ve paid for a custom website to be designed just for you, (maybe even us!) so you’re probably under the impression you own it…think again!

The truth is, your website has many parts owned by many different people, so what you own is actually a very limited.

To help you understand what you own and what you don’t, the Red Website Design team have created this infographic.

The infographic explains the many parts that go into the setup and running of a website, including:

• Web server – You don’t own this.
• Web server platform – You don’t own this.
• Content Management System (CMS) – You don’t own this.
• Database software – You don’t own this.
• Source code – You don’t own this.
• HTML / CSS / Javascript – You should own this.
• Visual design – You should own this.
• Text content – You own this if you wrote it.
• Photography – You own this but only if you took the pictures.
• Browser – You don’t own this.
• Domain name – You don’t own this.

So the reality of “owning” a website is that you don’t actually own much of it, and never will. You rely on the use of a variety of platforms and services owned by other parties and simply rent or license what you need.

Stop paying for hosting…and your site goes down.

Forget to renew your domain name each year…and your site goes down.

Forget to update your WordPress software or plugins…and features of your site will stop working, or worse, you could open yourself to being hacked (Tip: Have a maintenance package in place with your website designer to keep your site up to date!)

 

Posted in: Infographics

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Spice Up Your Holiday Marketing!

Top Tips for Your Holiday Marketing Campaign

It’s a known fact, adding video to your website increases conversion rates that lead to sales. But have you thought about what this can do for the holiday season?

There are so many ways your small business can benefit from a holiday marketing campaign that taps into the power of video. The internet has leveled the playing field so much that video can be very effective on a small budget. Keep in mind that targeting is the key to quality of views and spreading your holiday cheer.

Ways you can use video in your holiday marketing campaign

1. Create Video Seasonal Landing Pages to Showcase Your Products or Services

Highlight your small business holiday message with a clever video that grabs the attention of your viewers. Nothing says it better than video, not even text. Create a “best of” year for your products or services in a short video for a holiday landing page.

2. Use Video to Offer Special Seasonal Promotions or Sales Right from Your Website

Catch the attention of busy viewers with a special holiday offer. Create your holiday marketing video around your special offer and then add a call to action button to opt-in to the offer. Do your research to promote the best offer to attract buyers.

3. Add Video to Your Email Holiday Marketing Campaign

Rise above the crowd with an entertaining holiday video embedded in your email and watch your open rate increase.

4. Amplify Your Video Through Your Social Media Channels

Now that you’ve created your entertaining holiday video, it’s time to promote it on all your social media channels to grab lots of social shares and spread some holiday cheer. Holidays are for sharing and that’s where your holiday video comes in. This gives you an opportunity to share your video during a time when your viewers are most likely to share. Brand your holiday message with a video that reaches a broader audience than a traditional holiday card.

Your Takeaway Tip

Nothing says it better than video. Holidays are the best reason to produce and launch a holiday marketing campaign using video. Your audience will be more receptive to a holiday-themed video that makes them feel appreciated and valued. It’s an excellent opportunity to remind them of the best products and services you sell as well as promotions you may be offering for the holiday. Your holiday video will come across as a funny, touching and entertaining message that feels less salesy and safe to share.

This post was originally published on MaxitMedia.

Related Posts:
Trends in Video Marketing
Content Marketing Guidelines 2016
4 Content Marketing Challenges in 2016
Top 15 Video Marketing Statistics

Order custom holiday video

Posted in: Content Marketing, Social Media, Video Resources

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Can We Use Social Media to Help Predict Crimes Before They Happen?

Apparently Hitachi thinks we can.

Remember the experimental “Precrime” crime-prediction department headed up by Tom Cruise as Chief John Anderton in the 2002 Move Minority Report?

Well, Hitachi announced this week that it has developed a powerful and robust new technology called ‘Hitachi Visualization Predictive Crime Analytics’ that has the ability to pinpoint when and where a crime will occur.

By gathering data from a fire hose of multiple real-time sources, including:

  • Historical crime statistics
  • Proximity to schools and subways
  • Gunshot sensors
  • License plate readers
  • Public transit maps
  • Weather reports
  • and of course Social Media Conversations

the system then uses machine learning to find patterns that humans can’t see with the goal of making our cities safer places to live.


“A human just can’t handle when you get to the tens or hundreds of variables that could impact crime,” Darrin Lipscomb, an executive in Hitachi’s Public Safety and Visualization division, told Fast Company.


Hitachi-Visualization-Predictive-Crime-Analytics1

It’s mind blowing how the Hitachi Visualization Predictive Crime Analytics system can specify potential crime scenes down to a relatively small 200-square-meter spot, and it assigns relative threat levels to every situation!

Hitachi-Visualization-Predictive-Crime-Analytics2

Traditionally, police investigators build crime-prediction models based on their experience with certain variables, such as the location of schools or slang words for drugs that pop up on Twitter. They assign a weight to each variable based on how important it seems to be. This is now streamlined with Hitachi’s system which doesn’t require a human to figure out what variables matter and how much.

“You just feed those data sets,” says Mark Jules, Hitachi’s Public Safety and Visualization division

“And it decides, over a couple of weeks, if there a correlation.”

The main benefit of the system is to create rich actionable insights and threat level predictions that can accurately forecast both when and where crimes are most likely to happen and whether or not additional resources are likely to be needed in the area.

Social Media In Prediction

Social media is often used in solving crimes: from soliciting crime tips, to identifying people and their locations, gathering evidence, and notifying the public, law enforcement has been using social media for some time.

This also isn’t the first time social media has been used in prediction. Twitter has previously been used to predict flu epidemics and even predict the stock market!

Traditionally, police investigators build crime-prediction models based on their experience with certain variables, such as the location of schools or slang words for drugs that pop up on Twitter. They assign a weight to each variable based on how important it seems to be. This is now streamlined with Hitachi’s system which doesn’t require a human to figure out what variables matter and how much.

“You just feed those data sets,” says Mark Jules, Hitachi’s Public Safety and Visualization division “And it decides, over a couple of weeks, if there a correlation.”

The main benefit of the system is to create rich actionable insights and threat level predictions that can accurately forecast both when and where crimes are most likely to happen and whether or not additional resources are likely to be needed in the area.

Social Media In Prediction

Social media is often used in solving crimes: from soliciting crime tips, to identifying people and their locations, gathering evidence, and notifying the public, law enforcement has been using social media for some time.

This also isn’t the first time social media has been used in prediction.  Twitter has previously been used to predict flu epidemics and even predict the stock market!


As far as predicting crime goes, social media plays a big role and it can even improve accuracy by 15%.


Hitachi uses natural language processing: the ability of a computer to take in and understand colloquial text or speech.

The system can sort through every single tweet tagged to a specific geography to find the most significant words that indicate what’s happening.

Gangs, for instance, often use different keywords to meet up or coordinate activity.  While we may not know what that keyword is, the software can identify anything that’s abnormal, such as someone using an off-topic word, or using it in a very tight density or proximity, and then assign it a bigger weight in the results.

One thing social media indicates is tension between neighborhoods that could turn violent. “We were talking to [Washington] D.C., and they said, our biggest cause and effect is what neighborhood you’re closest to,” says Lipscomb. “There are these neighborhood rivalries going on in D.C.”

“Normally”, said Jules, “police wouldn’t realize the correlation between neighborhood tension flare-ups and crime until months later.”

Does It Really Work?

The company plans to put the system into a trial run at police departments in a handful of unspecified cities starting in October, but it raises two major concerns:

1) How accurate will the system be?

and

2) What if the system unfairly profiles and targets innocent people as criminals?

To address accuracy, Hitachi has promised to make all of its trial results public, and allow people to decide its effectiveness for themselves.

As for the second issue, Hitachi execs say the system may actually reduce the amount of biased police profiling, since it will equip officers with enough thorough information that they won’t need to act on mere suspicions.

What are your thoughts on a system like this?  Is it useful? Or is our privacy being invaded more and more?  Comment below!

 

 

Posted in: Social Media

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Facebook F8 Announcements

During the March 2015 F8, Facebook Developer Conference, in San Francisco, several important announcements were made, so let’s dive in:

Messenger Platform

Facebook Messenger

They recently added Payments to Messenger but now it will be a much richer, multi-media experience, incorporating new and creative ways to express yourself! Facebook developers have been given access to the platform and 40+ new apps will launch today that you can add right from within Messenger on your phone. Messenger integrates directly with the Facebook app store so you can download and use any of these apps, quickly and easily. From personalized GIFs like JibJab and Giphy, to Memes, special effects videos and audio you can share it all within a conversation! Each item you share then links back to the app you used, so your friends can download the same app and reply in a similar way.

Stay tuned for more Facebook updates here

 

Business Messenger

Facebook Messenger for Business

Facebook is taking the next step for businesses, especially in the retail industry! They have introduced “Messenger for Business”. Soon you will be able to interact with businesses via Messenger. During the checkout flow on a business’s site, a person can choose to start a conversation with a business, receive updates from that business on things like order confirmations and shipping status updates, and ask the business free-form questions about the order, receiving quick responses. This all happens in Facebook Messenger, instead of receiving multiple emails to your inbox. Much easier…

 

Embedding Facebook Videos

Facebook embedable video

There are lots of changes coming to video posting on Facebook – from restricting your audience to featured video and playlists on the Facebook page video tab, setting custom thumbnails and in depth video analytics, Facebook Video is going to be more like YouTube moving forward!

Facebook will also now let you embed publicly shared videos on external websites, just like YouTube does. It’s very simple to do – just copy the embed code from the video you want to share on your site and paste it into your website page. Save and done – the video appears! Now of course at some point, as was discussed at the conference, Facebook will most likely monetize this extra reach at some point by selling ads to be shown at the beginning of the video…

Spherical Video

Another REALLY cool concept is the introduction of Spherical Video which can now be posted to the Newsfeed. Check it out:

spherical-video

Spherical video allows the user to move the camera angle as the clip plays, which can give you a birds eye view and creates a really immersive experience, making you feel like you’re really there!

 

Real Time Comments Sync

Facebook comments are now updated to integrate the comments on your website and blog with the comments made when you share the link to that post on Facebook! This gives you a seamless, integrated experience so you just have to manage one conversation, instead of two.

Facebook Real Time Comments

 

Facebook Analytics for Apps

Facebook Analytics for Apps

If you have a Facebook app for your business, you will now have access to in-depth analytics that Facebook has about your app users. Find out who is using your app: What device are they using? What do they interact with? How old are they? Who is spending more money? This will help you adjust your app features and marketing to reach your ideal audience.

Stay tuned for more Facebook updates as they happen here

Posted in: Events, Facebook

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