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Valuable Lesson In Networking – Offline and Online!

Frustrated woman

As the President of our local Chamber of Commerce, I meet new people all the time and learn so much about networking just from watching people who visit our group.  Let me share an experience I recently had, which applies to networking both offline and online.

We had a new guest at one of our luncheons and just from listening and watching her; I would make a guess that she was new to networking…..!

I introduced myself to her and was instantly bombarded with information about her and her business, even before I had chance to ask what she did.  She shoved her business card at me then proceeded to walk away, on to the next person, before I could say a word.

Needless to say, I was a little taken aback by her approach!  I watched as she jumped from person to person, handing out her business card and just trying to get to every person in the room, without stopping to make any real connections.

This is a classic example of someone new to networking.  But the story continues…

I saw her the very next day at another networking event.  She was hanging around the entrance, practically jumping on everyone who passed by her.  As I approached, I took a deep breath and extended my hand to shake hers and greet her with “Hi, great to see you again.  Thanks for coming out tonight.”

What happened next astounded me….

She said, “Oh hello, have we met before?!”

I felt so shocked and was offended, I quickly had to stop staring at her, with my mouth open, and let her know that we had met the day before and reminded her who I was!  I excused myself as, again, she began talking about herself and how she could help me, sounding like a pushy salesperson.

I suppose I shouldn’t be shocked really.  Most people who are new to having their own business have not been trained in how to network correctly and how to make genuine connections.  This is one of the most valuable skills you can learn and practice until you get it right!

Here is the advice I gave to a woman who recently asked me for help on how to network effectively.  The same rules apply, whether online or offline:

  1. Be friendly and approachable when meeting new people
  2. Be authentic –always be yourself, don’t pretend to be someone you’re not
  3. Have a consistently positive attitude
  4. Focus on making real connections, not on making the sale.  Don’t rush the relationship, just let it flow naturally.
  5. Be genuinely interested in other people and what they do – it’s not about you, it’s about them
  6. Ask the other person questions and find common ground
  7. Aim to make a few quality connections at any one time, it’s not about the numbers
  8. Provide value to them at every opportunity
  9. Continue the connection you have made by staying in touch – as they say, the fortune is in the follow up

The value of your network is in quality, not quantity.  We can easily forget this when we hear about how we can get more followers on Twitter and friends on Facebook.  Unless you follow the steps above to really develop a connection with the people you meet, online and offline, you will never achieve your business goals.  You may well force people to run in the opposite direction whenever they see you coming or make them ignore any messages you send them online!

Posted in: Networking

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Facebook Page Timeline Changes

March 2, 2012

Facebook has launched the new Timeline for Pages. Watch this video from the mFC Facebook Marketing Conference to learn about the changes to the Facebook Pages for business Click here to view the video

Jeff Kanter, Product Manager, Facebook & Blaise Di Persia, Product Designer, Facebook present the new features released for Timeline for Pages.


Facebook Pages are designed to be Mission Control for your business on Facebook and have these following new features:

Timeline Cover

  • Use it to set the tone of your Page
  • Allows a visual status update
  • Change Cover image/message as often as you want

Applications Suite

  • Appears under Cover image
  • Facebook and custom apps appear here
  • Apps created prior to Timeline will continue to work

New Controls
The new Facebook Page controls allow you to curate your Page to show the best stories:

  • Allowed – allow stories from other Pages or your fans to appear on your Page Timeline
  • Starred – allows rich media (photos and videos) to appear at double width on Timeline
  • Back Date – allows you to back date posts to show your company history and milestones on your Timeline

Pinned Posts
Due to the Timeline feature, as you add status updates, these will push older posts further down the Page. However, relevancy is important and you can use the Pinned Post feature to keep current information top and center. Use this feature to keep a post of the week, question or new OFfer feature front and center so that your fans see it.

Highlights draw attention to certain information e.g. Friend Activity/Interaction with the Page

New Admin Panel
The new admin panel allows you to respond more quickly and in a personal way. It features:

    • Notifications of Page Likes, Comments, Tags and posts by fans to your Page.
    • New Likes – 500 most recent Likes shown
    • Messages from fans to Page – great for customer service!
    • Insights – who is talking about your Page and what is your reach


For help designing your Facebook Page for maximum impact CLICK HERE

Posted in: Facebook, Training Resources, Video Resources

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Countdown to the New Facebook Timeline!

September 25, 2011

Facebook is introducing a new innovative feature called Timeline. The Timeline will completely change the way your profile looks and how your friends view your content and information. It is currently only available to Facebook Developers but will be available for all users on September 30, 2011.

Here is what my new profile looks like:

Rachel_Haviland_ Facebook_Timeline


What is the Timeline?
Your timeline is your collection of top photos, stories and life events. Some of the things you can do on your timeline:

– Add a cover image – the first thing people will see top and center when the visit your profile
– Edit your basic info
– Jump to the past
– View your activity log
– See highlights from each month
– Star stories you want to highlight
– Add life events
– Update your status
– View and add photos
– Share your app activity
– View and add photos
– Share your app activity


If you can’t wait a few more days and you are fairly savvy on Facebook, then you can enable Timeline for your profile page now by following the following instructions:

How To Enable the Facebook Timeline Now!

Step 1: Access Facebook Apps Developer page. If you are already using Facebook Developer Apps then click ‘+Create New App”. If not, it will ask you to allow “Request for permission”. Click “Allow”.

Step 2: Now you are on the Default Page of Developer Facebook Apps. Click 0n “+ Create New App” button on the Top Right Side to create new application.

Step 3: Once you have done that, provide a “Display name” and “Namespace” for your newly created App (use only lowercase letters, dashes and underscores; min. 7 characters.  Namespace must be unique.  You will see ‘Fail’ to the right of the box if someone else is already using that Namespace).  Then in the next step, confirm the security code.






Step 4: You will enter into the main Settings Page of your newly created App. Click on “Open graph” option which is on the left hand side of your screen.















Step 5: Create a test connection now (no-one is going to see this). So here we created an app where people can “like” (action) a “page” (object) as shown in the image below. Click on “Get Started”








Step 6: After clicking on “Get Started”, you will enter into the “Settings” page of the newly creation action. Then click on “Save Changes and Next”. Again click on “Save Changes and Next” and finally click on “Save and Finish”

Step 7: Now wait for 3-4 minutes and then visit your Facebook Home Page or Profile Page and you will see the Timeline invite at the top of the page:









Step 8: Click on “Get it now” and your Profile will be activated with the new Timeline Profile Page.





From here you can make changes to your timeline e.g. upload a Cover image etc. Stay tuned for tips on how to optimize your Timeline!





Once your Timeline is complete and looks the way you want it to, click on “Publish” button to permanently use Timeline Profile Page on your Facebook Account.

Do Share this article on Facebook so that all else can visit this and can take the advantage of using Timeline Profile Page on Facebook.

Posted in: Facebook

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The New Google +1 Button

Google +1 Buttons on websites
Google +1 ButtonGoogle’s new recommendation system, similar to the “Like” button on Facebook, launches on June 1, 2011. The Google +1 button provides a way for website visitors to endorse and share an article or web page. According to Search Engine Land, the buttons will be available in seven different shapes and sizes with and without counters. Publishers can create one of these +1 buttons from a simple form where they can generate the embed code. The button comes with a suite of analytics that look similar to the Google Analytics dashboard.

When you +1 something, your name becomes associated with that link “in search, on ads, and across the web,” according to Google, providing social proof in the form of a personal recommendation.

Google +1 Buttons in Search Results
Starting June 1, 2011, users who opt into the “+1 button experiment” in Google Labs (and soon everyone else) will start seeing a +1 icon next to each link in Google search results.

Once Google +1 buttons appear in Google search, you will need a Google profile to click the button – great news for Google, allowing them to expand the personal and demographic data on their users. This will improve targeting for Google ads and pay per click – pushing beyond just keywords and browsing data. Not only that, but users will also be able to +1 ad, which essentially adds a “recommended by friends” component to AdWords and AdSense.

Google +1 Likes will act as “Social recommendation engine” driving traffic between friends – these recommendations count for a lot when it comes to people making buying decisions.

More Google +1 Articles:
Google +1 Button
Google’s +1 Button Challenges Facebook’s Like Across the Web
Google +1 will hold content creators more accountable
Everything You Need to Know about Google +1
What Google’s +1 Means for Facebook
There Is One Thing Missing From Google’s +1 [OPINION]

Click here to become a fan on Facebook!

Posted in: Social Media

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Facebook Deals

By Rachel Haviland

One of the biggest challenges that business owners have is to actually monetize social media and turn their Friends, Fans and Followers into cash in their pocket. A great way that Facebook makes this easy for you is ‘Facebook Deals’ in association with Facebook Places.

Would you be able to make more sales if you could make special offers to your Facebook friends and fans?


Facebook Places is a great way to promote your local brick and mortar business. Facebook Places allows your customers to share that they’ve visited a your store or location by “checking in” on Facebook. This is a great way for your customers and clients to share your business with their friends, as well as connect and interact with you So if you aren’t making the most of Facebook Places – you’re missing out!

As with all new tools on Facebook, it can be confusing to get started. But have no fear, we have the resource you need!

The ‘Deals Guide for Businesses’ shows you what Deals are and why you should use them (think about how successful Groupon is…). It details what types of Deals you can offer and how to go about creating a Deal.

So here you go, just click on the link below to access the guide:
Deals Guide for Businesses

Let us know what you think and your success stories of Deals you’ve used!

Posted in: Facebook

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Advice from Gary Vaynerchuk…

By Rachel Haviland

I’ve been reading Crush It! by Gary Vaynerchuk again (always a great read!). Chapter 12 is all about creating a legacy and he makes such great points that I had to make note of a couple of them.




“For all of us made of ambitious, competitive, hungry DNA,

the urge to take our personal brands as far as they will go is second nature.

But let me assure you that if you’re coming exclusively from the monetizing

angle, you’re going to lose. How you build your business is much more

important than how much you make while doing it.”

~ from Crush It! by Gary Vaynerchuk


How often do you see this happen?  Only every day!  Someone promoting their business without developing the relationship first.  It’s all about your focus.  If you focus on making money vs helping people, your business will suffer.  You see this in real life…somehow you can always detect the desperation a business owner feels when they really need to make the sale don’t you?  And you friends, fans and followers will pick up on it too if you are just after their money!


“I want to be proud of what I do.  I want my kids and my grandkids and great-grandkids

to be proud of me.  This is why every decision I make is weighed in terms of currency and legacy.”

~ from Crush It! by Gary Vaynerchuk


Before you post another status update or tweet online.  Ask yourself:  Are you proud of what you do?  And how you do it? If not, start changing the way you interact with your friends, fans and followers.  The time to change is now and start creating a legacy!

Click here to become a fan on Facebook!

Posted in: Uncategorized

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