Keeping Your Facebook Profile Separate from your Business?

By Rachel Haviland
http://www.facebook.com/TheSocialNetworker

Many people decide that they don’t want to use their Facebook personal profile to connect with potential clients, business partners and professional connections. With all the fears over privacy settings on Facebook and people getting fired over comments they made online, it’s understandable.

My opinion?



The easiest way to successfully promote your business using social media is to connect with people through your personal profile!


There, I’ve said it. Not what you wanted to hear right?

But here’s why I say that:

• People want to work with people they know, like and trust: Being friends with you on Facebook is the fastest way to do that.

• Building your ‘Likes’ for your business Page on Facebook is much easier when you have a solid target market network on your personal profile.

• Converting those friends to clients and money in your pocket is faster and simpler when those people have got to know you a little.

WARNING: Do not create a second Facebook personal profile so you can keep things separate! According to Facebook Terms of Service, you are only allowed one account.


Building A Professional Presence Online

We all know that we need to have a professional presence on Facebook, and that you should only be promoting your business through your business Page (AKA ‘Like’ Page). (You do know that right??). If you don’t already have a large email list of current and past clients or friends on your personal profile to send to your Facebook business Page, then how are you going to find potential new leads and clients for your business?

You’re going to pay for it!



Whether you use Facebook ads or Google pay per click, you will have to advertize in some way in order to generate traffic to your business Page.

By refusing to connect with people other than close friends and family on Facebook, you are missing the point of social media i.e. the word “social”. Social media is all about interaction, sharing and building relationships through that.

I think that a lot of fears are generated by the media and news stories, together with a lack of knowledge of the Facebook tools you can use to control your account. You can protect your account by knowing how to use the Facebook Privacy settings correctly and using Friend Lists to control who sees what you post.


How do you manage your Facebook profile? Do you agree? Post your comments below.

To find out more about how to use Facebook to promote your business safely, sign up below for our free newsletter and you will get access to our complimentary free training to get you on the right track. Don’t hold yourself back! Get the right training, the right knowledge and let 2011 be the year your business takes off!

Posted in: Facebook, Networking

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Are You Using Social Media Offline?

Take a leaf out of the Big Boy’s book and combine your online social media marketing with your offline marketing.

Social media doesn’t have to be – and shouldn’t be – separate from your traditional, offline marketing efforts. When you combine the two, you achieve synergistic results!

Synergy:
— n , pl -gies
1. Also called: synergism: the potential ability of individual parts to be more successful or productive when merged together

i.e. More bang for your buck! And isn’t that what we all want?





Food for thought: Here’s a photo I took of the Carnival Cruiselines ad on my TV. Top companies are using TV ads to send their Facebook page – not their website. Shouldn’t you do the same?

Add your social media profile links to business cards, brochures, flyers and even TV ads and watch your social media marketing explode!

Let’s Get Social!

Rachel Haviland
Social Influence Consultant



Posted in: Networking, Social Media

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Rules for Facebook Cover Images

Beginning Jan. 15th, 2013 Facebook will begin enforcing their terms of use for Timeline cover photos including limiting text to less than 20% of the image. Plan accordingly and know the rules to avoid being out of compliance! Comment below  if you have any questions or need any help on redesigning your cover to comply.

Rules for Facebook Page Covers

 

Grey areas:  

  • Pictures of your business vehicle with the phone number and website on the side of the van.
  • Pictures of staff with t-shirts showing the company phone number or website or a call to action

Technically, these examples are

Posted in: Branding, Facebook, Infographics

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Facebook Pages Now On Android App!

January 15, 2013

At last! I was just thinking about this the other day….Facebook has released the Pages Manager app for Android globally! Now you can easily access and manage all your Pages from wherever you are.  This makes like much easier for Social Media Managers or business owners who need to manage multiple Facebook Pages.  Download the app here and make your Facebook Page management much easier!  https://play.google.com/store/apps/details?id=com.facebook.pages.app

 

Facebook Pages now viewable on Android Facebook app

Posted in: Facebook, Mobile Apps

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Leveraging Social Media to Position Yourself as an Expert [INFOGRAPHIC]

Zintro put together the following infographic to help you understand how you can better position yourself as an Expert using the top social media tools – take a look at the infographic and if you find it useful please share it via the share icons below!

How to position yourself as an expert using social media

View the original blog post HERE or click on the infographic.

How have you positioned yourself as an expert?  Comment below:

Posted in: Branding, Infographics, Social Media

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Pinteresting!

Learn more about Pinterest in this

“Very Pinteresting” infographic!

Pinteresting Infographic

Pinteresting Infographic

 

Learn how to use #Pinterest to promote your business?

Click HERE TO WATCH this Pinterest Training Video

 

Pinteresting facts:  Pinterest is currently still dominated by women, with female users accounting for 68% of all users on Pinterest.  Most of these are between the ages of 25 and 34 and 50% have kids.  This is the ideal social media platform to use if your target market demographic is within this range and gender!  However, don’t discard Pinterest if your target market is mainly men – they are quickly catching on and signing up in droves.

Drive Traffic with Pinterest

Pinterestingly enough, Pinterest.com drives more traffic to websites than LinkedIn, Google + and YouTube combined!  Many brands and companies are using Pinterest to connect with their customers and to share their culture, products and services.

 

Posted in: Infographics, Pinterest, Training Resources

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5 Reasons Why Your Website Doesn’t Convert Visitors Into Customers

For many, the idea of spending money on building a website only to have it not produce the kind of sales they were hoping can be a very troubling and aggravating experience. This article will provide you several reasons as to why you may not be currently making sales on your website.

There are many different aspects of building a website and having it make money is about more than just the basic web design. There are issues of marketing, usability and sales funnel aspects that all go into a money making website.

Reason #1: Usability

Websites must be accessible to users in a way that is friendly, straightforward and leads the user to take action in a way that the business owner wants them to. For example, a usability issue might be the fact that some of the “purchase now” buttons are not as easily noticeable as they should be. In order to get a good idea of some usability factors, take a look at some of the larger websites on the web or even some of your competitors. If you find it extremely easy to make a purchase on these sites, find out why.

Reason #2: Slow Upload Time

Now that broadband Internet is common in almost every household across the Western world, people are used to websites that load fast. If your website is too bulky or it requires too much time to upload, you will find that many users will quickly leave your site.

There are many technical tricks that you can use to increase the speed of your site. One of the easiest ways is to simply remove any unnecessary elements of your website. Your website should be a simple, straightforward and easy to use place for users to visit. Too many pictures, too many videos and even too much text can bog down your server and create websites that are confusing and take too long to load.

Reason #3: Unclear Intentions

When your user first enters your site, whether it is through a blog post or through the home page of your site, they need to know immediately what your site is about. Beyond that even, they need to know exactly what they should do on your website. If you have a website that is about plumbers, yet the first page they enter is all about small business management, it can be very confusing for a user. This confusion always leads to a lack of sales.

Reason #4: Wrong Product 

This might sound a bit bizarre, but there are some websites that are unintentionally ranked for keywords in which the site is not directly related. For example, you may have a website that sells posters for movies. If you have a website that sells movie posters, you would expect that the majority of the users on your website are interested in looking for these type of products. What happens then, if a person comes to your site looking for a movie DVD?

It is important to know what is going on with your website in terms of search engine optimization. If you do not know to how to optimize your website, including on page and off page SEO tactics, it is time to learn how to do that.

Reason #5: No Marketing

The worst possible thing that you could do with your website is nothing. Many people believe that you can simply build a website and the users will flock to it. The fact of the matter is, that there are millions upon millions of websites just like yours. You have to actively engage in online marketing tactics and techniques in order to have your website seen.

Hiring a professional company to do this is a good investment. A website brings substantial financial gains to those who know how to utilize it properly.

Conclusion

By reading through these five simple tips on how to turn your website into a moneymaking business tool, you are now well armed to take your website to the next level. For some of these tips you may be interested in hiring a qualified professional. Web designers, SEO professionals and Internet marketers can all provide you with top-notch solutions to turning your website around.

 

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Posted in: Training Resources, Wordpress Themes

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Why Your Business Needs Online Reputation Management

There once was a time when online reputation management services were considered superfluous and unnecessary. Many businesses thought the need to manage their online reputation was a bad business decision and something not worth investing in. Many of these businesses went about their daily business completely unaware of the power that the internet had given to the average consumer.

With the advent of Twitter, consumers began to demand things of the businesses that they bought from. Large corporations were forced to become more transparent in their customer service dealing and small businesses were given the opportunity to prove themselves based on merit alone.

When review sites like Yellowpages and Yelp hit the internet scene, those companies that continued to ignore the need for online reputation management services began to suffer. More and more clients, customers and consumers filled these review sites with nasty, negative and revealing testimonials of these companies. The consumer empowerment revolution had started and those businesses caught ignoring the need for reputation management services suffered the most.

The Power Of Reputation

Why should you care what people say about you online? If you are busy running your business, why do you need to worry about what someone said about you on Yelp?

The answer to these questions lies in one of the most powerful selling tactics known to modern industry: social proofing.

Most consumers buy what their friends buy. This has been a long known fact in the business world, but what is it that makes it true? Without delving too much into the psychology of selling, let’s examine the why behind purchasing decisions.

Human beings are social creatures. It is the social nature of our species that has allowed us to adapt and overcome many obstacles. Deeply engrained in our natures is the need for social affirmation before we do anything. This need for social affirmation extends far beyond our friendly encounters with others; human beings make large life decisions, sometimes without regard to rationality, based solely on this aspect of social affirmation.

The same holds true for individuals making purchases and interacting with businesses online. Users want to “see” that others are socially affirming a business before they proceed. Just taking a look at the popularity of sites like Yelp shows you just how real and powerful social proofing is.

Managing Your Social Proof

One of the most powerful and easily recognizable examples of social proofing can be found in the restaurant industry.

How many times have you been to a restaurant simply because your friend said they liked it? Now think about how many times you have avoided a restaurant simply because of the reviews that you either read or heard about from your social circle.

Multiply this same example by the power of the internet and mass connectivity, and you can begin to see the trouble that your business might be in if you start ignoring online reputation management.

Imagine running a business successfully in the offline world only to be run out of business simply because a few negative reviews were left on Yellowpages.

Managing your online reputation requires more than just having a profile on these review sites. Aggressive reputation management includes the act of collecting and updating positive reviews. Building your social brand and starting a stream of positive reviews.

Conclusion

To compete in today’s market you need the added edge of being online. In order to make sure that your online presence is one that builds your business and not one that tears it down, start taking action to managing your online reputation today!

 

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Posted in: Reputation Management, Reputation Repair Marketing & Management

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8 Tips to Help You Become a Networking Guru!

Effective business networking is the bringing together of like minded individuals who, through relationship building, become walking, talking advertisements for one another.

Keep in mind that networking is about being bona fide, building trust, and seeing how your relationship can genuinely help others.

1. Always figure out before you even walk into a room, what your specific goals are in attending each networking meeting.  This helps you to pick groups or associations that will help you get what you are looking for.

2. Ask open-ended questions during your networking conversations, questions that ask who, what, where, when, and how. Try to avoid questions that require a simple yes or no response. By using this line of questioning you can open us the discussion and show listeners that you are interested.

3. Become a walking resource centre. When you become known as a strong resource, others remember to turn to you for suggestions, ideas, names of other people, etc. This keeps you at their “top of mind”.

4. Make sure you have your “elevator speech” prepared and know it like the back of your hand. An elevator speech is the commonly known as the response you would give in the amount of time it would take to reach the tenth floor in an elevator. Always rehearse your spiel and be genuine, so that you don’t sound automated when you relay it to someone who asks what you do.

5. Always know what is going on in current affairs, if you don’t feel comfortable just rolling into a spiel when you first meet someone, have a back up topic to break the ice until you do.

6. Never just throw your business card at someone the minute you meet them, you must get to know the person and their business as well as explaining your business before you even contemplate a business card exchange.  Some people will find you rude, pushy and unprofessional which will in turn reflect badly on your business.

7. Always phone or email your new contacts and let them know that you enjoyed meeting them.  If possible mention things that you discussed on a more personal note (i.e. I hope you enjoyed that movie you were going to see that night.) people will come to know you as someone who listens, remembers them and they will form a trust with you.

8. The most important thing to remember is to follow through quickly and efficiently on referrals you are given. When people give you referrals, your actions are a reflection on them. Respect and honor their trust and your referrals will grow exponentially.

 

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Posted in: Networking

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Viral Marketing 101

Viral marketing has become a respectable and most importantly, very effective means of marketing among businesses worldwide – that’s if it is done correctly and respectfully.

Correctly and respectfully? What does that mean? It means not abusing the system. It means using viral marketing tactics to spread the word about your business, your product and your service without offending others or being self-serving.

But, viral marketing is inherently self-serving, isn’t it? Well, yes and no. To be truly effective, viral marketing must include a give and take approach. You must engage others, take part in conversation, and give as much as you get. In other words, don’t expect your message to spread itself. Viral marketing takes time, careful planning and well-thought out execution.

It has, for lack of a better word, an incurable need for attention.

While viral marketing can be applied in a number of ways, there are 3 main approaches:

#1 – To Share. Social media sites like Facebook, Twitter, LinkedIn and YouTube are in fact products of viral marketing themselves. While they’re sole purpose is to allow (and encourage) users to share information, they too must share their service via their users. It’s simple, really. Their users believe in them and enjoy their websites so much, that they share those websites with others. Knowing this and trusting this would take place, these social media powerhouses have become multi-million, some billion dollar businesses thanks to, you guessed it, viral marketing.

#2 – To Add Value. Adding value is not a characteristic unique to viral marketing. It is a common marketing approach across the board. For hundreds of years, business owners have understood the importance of offering their customers “more”. For instance, buy this product and receive this additional product for free. You get the picture. So, this notion of adding value applies to your viral marketing in the same way. However, rather than simply applying added value to your products and services, make value-added offers to those who share your message. For instance, send this message to an additional 10 people, and receive a free product. Incentivize and you will see results!

#3 – To create buzz. Similar to sharing, creating buzz is can be extremely effective. How is it different? While sharing refers to others literally sharing information with friends (i.e. Like my Facebook page? Sign-up for your own Facebook page today and see more of what I’m up to, including photos, favorites and more!) creating buzz is more about spreading the word. Consider how gossip spreads, or the way in which gossip magazines create stories based on hearsay. The idea is to get people “talking” about you and your business in a positive way so that they begin to encourage others to become customers, sign-up or carry on the conversation on their own.

As you can see, viral marketing is about more than inundating your audience with your message. Its about strategic planning and taking an approach that puts your business in a positive light while enticing others to not only become customers, but to spread the word as well.

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Posted in: Uncategorized, Viral Marketing

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