Digital Media Tecs

Archive for 'Infographics'

INFOGRAPHIC: Who Owns Your Website?

You’re a business owner and you’ve paid for a custom website to be designed just for you, (maybe even us!) so you’re probably under the impression you own it…think again!

The truth is, your website has many parts owned by many different people, so what you own is actually a very limited.

To help you understand what you own and what you don’t, the Red Website Design team have created this infographic.

The infographic explains the many parts that go into the setup and running of a website, including:

• Web server – You don’t own this.
• Web server platform – You don’t own this.
• Content Management System (CMS) – You don’t own this.
• Database software – You don’t own this.
• Source code – You don’t own this.
• HTML / CSS / Javascript – You should own this.
• Visual design – You should own this.
• Text content – You own this if you wrote it.
• Photography – You own this but only if you took the pictures.
• Browser – You don’t own this.
• Domain name – You don’t own this.

So the reality of “owning” a website is that you don’t actually own much of it, and never will. You rely on the use of a variety of platforms and services owned by other parties and simply rent or license what you need.

Stop paying for hosting…and your site goes down.

Forget to renew your domain name each year…and your site goes down.

Forget to update your WordPress software or plugins…and features of your site will stop working, or worse, you could open yourself to being hacked (Tip: Have a maintenance package in place with your website designer to keep your site up to date!)

 

Posted in: Infographics

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Rules for Facebook Cover Images

Beginning Jan. 15th, 2013 Facebook will begin enforcing their terms of use for Timeline cover photos including limiting text to less than 20% of the image. Plan accordingly and know the rules to avoid being out of compliance! Comment below  if you have any questions or need any help on redesigning your cover to comply.

Rules for Facebook Page Covers

 

Grey areas:  

  • Pictures of your business vehicle with the phone number and website on the side of the van.
  • Pictures of staff with t-shirts showing the company phone number or website or a call to action

Technically, these examples are

Posted in: Branding, Facebook, Infographics

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Leveraging Social Media to Position Yourself as an Expert [INFOGRAPHIC]

Zintro put together the following infographic to help you understand how you can better position yourself as an Expert using the top social media tools – take a look at the infographic and if you find it useful please share it via the share icons below!

How to position yourself as an expert using social media

View the original blog post HERE or click on the infographic.

How have you positioned yourself as an expert?  Comment below:

Posted in: Branding, Infographics, Social Media

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Pinteresting!

Learn more about Pinterest in this

“Very Pinteresting” infographic!

Pinteresting Infographic

Pinteresting Infographic

 

Learn how to use #Pinterest to promote your business?

Click HERE TO WATCH this Pinterest Training Video

 

Pinteresting facts:  Pinterest is currently still dominated by women, with female users accounting for 68% of all users on Pinterest.  Most of these are between the ages of 25 and 34 and 50% have kids.  This is the ideal social media platform to use if your target market demographic is within this range and gender!  However, don’t discard Pinterest if your target market is mainly men – they are quickly catching on and signing up in droves.

Drive Traffic with Pinterest

Pinterestingly enough, Pinterest.com drives more traffic to websites than LinkedIn, Google + and YouTube combined!  Many brands and companies are using Pinterest to connect with their customers and to share their culture, products and services.

 

Posted in: Infographics, Pinterest, Training Resources

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