Top Tips for Your Holiday Marketing Campaign
It’s a known fact, adding video to your website increases conversion rates that lead to sales. But have you thought about what this can do for the holiday season?
There are so many ways your small business can benefit from a holiday marketing campaign that taps into the power of video. The internet has leveled the playing field so much that video can be very effective on a small budget. Keep in mind that targeting is the key to quality of views and spreading your holiday cheer.
Ways you can use video in your holiday marketing campaign
1. Create Video Seasonal Landing Pages to Showcase Your Products or Services
Highlight your small business holiday message with a clever video that grabs the attention of your viewers. Nothing says it better than video, not even text. Create a “best of” year for your products or services in a short video for a holiday landing page.
2. Use Video to Offer Special Seasonal Promotions or Sales Right from Your Website
Catch the attention of busy viewers with a special holiday offer. Create your holiday marketing video around your special offer and then add a call to action button to opt-in to the offer. Do your research to promote the best offer to attract buyers.
3. Add Video to Your Email Holiday Marketing Campaign
Rise above the crowd with an entertaining holiday video embedded in your email and watch your open rate increase.
4. Amplify Your Video Through Your Social Media Channels
Now that you’ve created your entertaining holiday video, it’s time to promote it on all your social media channels to grab lots of social shares and spread some holiday cheer. Holidays are for sharing and that’s where your holiday video comes in. This gives you an opportunity to share your video during a time when your viewers are most likely to share. Brand your holiday message with a video that reaches a broader audience than a traditional holiday card.
Your Takeaway Tip
Nothing says it better than video. Holidays are the best reason to produce and launch a holiday marketing campaign using video. Your audience will be more receptive to a holiday-themed video that makes them feel appreciated and valued. It’s an excellent opportunity to remind them of the best products and services you sell as well as promotions you may be offering for the holiday. Your holiday video will come across as a funny, touching and entertaining message that feels less salesy and safe to share.
This post was originally published on MaxitMedia.