Archive for 'Social Media'

Spice Up Your Holiday Marketing!

Top Tips for Your Holiday Marketing Campaign

It’s a known fact, adding video to your website increases conversion rates that lead to sales. But have you thought about what this can do for the holiday season?

There are so many ways your small business can benefit from a holiday marketing campaign that taps into the power of video. The internet has leveled the playing field so much that video can be very effective on a small budget. Keep in mind that targeting is the key to quality of views and spreading your holiday cheer.

Ways you can use video in your holiday marketing campaign

1. Create Video Seasonal Landing Pages to Showcase Your Products or Services

Highlight your small business holiday message with a clever video that grabs the attention of your viewers. Nothing says it better than video, not even text. Create a “best of” year for your products or services in a short video for a holiday landing page.

2. Use Video to Offer Special Seasonal Promotions or Sales Right from Your Website

Catch the attention of busy viewers with a special holiday offer. Create your holiday marketing video around your special offer and then add a call to action button to opt-in to the offer. Do your research to promote the best offer to attract buyers.

3. Add Video to Your Email Holiday Marketing Campaign

Rise above the crowd with an entertaining holiday video embedded in your email and watch your open rate increase.

4. Amplify Your Video Through Your Social Media Channels

Now that you’ve created your entertaining holiday video, it’s time to promote it on all your social media channels to grab lots of social shares and spread some holiday cheer. Holidays are for sharing and that’s where your holiday video comes in. This gives you an opportunity to share your video during a time when your viewers are most likely to share. Brand your holiday message with a video that reaches a broader audience than a traditional holiday card.

Your Takeaway Tip

Nothing says it better than video. Holidays are the best reason to produce and launch a holiday marketing campaign using video. Your audience will be more receptive to a holiday-themed video that makes them feel appreciated and valued. It’s an excellent opportunity to remind them of the best products and services you sell as well as promotions you may be offering for the holiday. Your holiday video will come across as a funny, touching and entertaining message that feels less salesy and safe to share.

This post was originally published on MaxitMedia.

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Posted in: Content Marketing, Social Media, Video Resources

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Can We Use Social Media to Help Predict Crimes Before They Happen?

Apparently Hitachi thinks we can.

Remember the experimental “Precrime” crime-prediction department headed up by Tom Cruise as Chief John Anderton in the 2002 Move Minority Report?

Well, Hitachi announced this week that it has developed a powerful and robust new technology called ‘Hitachi Visualization Predictive Crime Analytics’ that has the ability to pinpoint when and where a crime will occur.

By gathering data from a fire hose of multiple real-time sources, including:

  • Historical crime statistics
  • Proximity to schools and subways
  • Gunshot sensors
  • License plate readers
  • Public transit maps
  • Weather reports
  • and of course Social Media Conversations

the system then uses machine learning to find patterns that humans can’t see with the goal of making our cities safer places to live.


“A human just can’t handle when you get to the tens or hundreds of variables that could impact crime,” Darrin Lipscomb, an executive in Hitachi’s Public Safety and Visualization division, told Fast Company.


Hitachi-Visualization-Predictive-Crime-Analytics1

It’s mind blowing how the Hitachi Visualization Predictive Crime Analytics system can specify potential crime scenes down to a relatively small 200-square-meter spot, and it assigns relative threat levels to every situation!

Hitachi-Visualization-Predictive-Crime-Analytics2

Traditionally, police investigators build crime-prediction models based on their experience with certain variables, such as the location of schools or slang words for drugs that pop up on Twitter. They assign a weight to each variable based on how important it seems to be. This is now streamlined with Hitachi’s system which doesn’t require a human to figure out what variables matter and how much.

“You just feed those data sets,” says Mark Jules, Hitachi’s Public Safety and Visualization division

“And it decides, over a couple of weeks, if there a correlation.”

The main benefit of the system is to create rich actionable insights and threat level predictions that can accurately forecast both when and where crimes are most likely to happen and whether or not additional resources are likely to be needed in the area.

Social Media In Prediction

Social media is often used in solving crimes: from soliciting crime tips, to identifying people and their locations, gathering evidence, and notifying the public, law enforcement has been using social media for some time.

This also isn’t the first time social media has been used in prediction. Twitter has previously been used to predict flu epidemics and even predict the stock market!

Traditionally, police investigators build crime-prediction models based on their experience with certain variables, such as the location of schools or slang words for drugs that pop up on Twitter. They assign a weight to each variable based on how important it seems to be. This is now streamlined with Hitachi’s system which doesn’t require a human to figure out what variables matter and how much.

“You just feed those data sets,” says Mark Jules, Hitachi’s Public Safety and Visualization division “And it decides, over a couple of weeks, if there a correlation.”

The main benefit of the system is to create rich actionable insights and threat level predictions that can accurately forecast both when and where crimes are most likely to happen and whether or not additional resources are likely to be needed in the area.

Social Media In Prediction

Social media is often used in solving crimes: from soliciting crime tips, to identifying people and their locations, gathering evidence, and notifying the public, law enforcement has been using social media for some time.

This also isn’t the first time social media has been used in prediction.  Twitter has previously been used to predict flu epidemics and even predict the stock market!


As far as predicting crime goes, social media plays a big role and it can even improve accuracy by 15%.


Hitachi uses natural language processing: the ability of a computer to take in and understand colloquial text or speech.

The system can sort through every single tweet tagged to a specific geography to find the most significant words that indicate what’s happening.

Gangs, for instance, often use different keywords to meet up or coordinate activity.  While we may not know what that keyword is, the software can identify anything that’s abnormal, such as someone using an off-topic word, or using it in a very tight density or proximity, and then assign it a bigger weight in the results.

One thing social media indicates is tension between neighborhoods that could turn violent. “We were talking to [Washington] D.C., and they said, our biggest cause and effect is what neighborhood you’re closest to,” says Lipscomb. “There are these neighborhood rivalries going on in D.C.”

“Normally”, said Jules, “police wouldn’t realize the correlation between neighborhood tension flare-ups and crime until months later.”

Does It Really Work?

The company plans to put the system into a trial run at police departments in a handful of unspecified cities starting in October, but it raises two major concerns:

1) How accurate will the system be?

and

2) What if the system unfairly profiles and targets innocent people as criminals?

To address accuracy, Hitachi has promised to make all of its trial results public, and allow people to decide its effectiveness for themselves.

As for the second issue, Hitachi execs say the system may actually reduce the amount of biased police profiling, since it will equip officers with enough thorough information that they won’t need to act on mere suspicions.

What are your thoughts on a system like this?  Is it useful? Or is our privacy being invaded more and more?  Comment below!

 

 

Posted in: Social Media

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How to Create a Google Plus Account

Google+Google Plus is one of the fastest growing social networking sites. Get started on Google Plus with this quick video on how to create a Google Plus account!
 
Click on the image below to watch the video
 

 

 
Stay on top of the NEWEST Most Powerful Social Media Marketing Tools!
Social Media Visionaries Monthly reports teach how to gain more clients with Social Media Marketing. LEARN MORE!

 

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Email Marketing Crushes Social Media in Generating Sales

Take a look at this graph! No business can expect to be taken seriously if it’s not on Facebook or Twitter, and yet EMAIL MARKETING IS CRUSHING Twitter & Facebook for Selling Stuff Online!

The solution?

Become a person or business of influence on social media and use it to build your database.

From there, you can email your list regularly with valuable content and offers. This is one way we can help businesses generate more leads and sales. So if you know someone who says “Social media doesn’t work” or they have a Facebook Page for their business and don’t know what to do with it, send them our way!

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power of building an email database & list
 
 

Read the full article here.

 
 

Posted in: Email Marketing, Services, Social Media

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The Cost of Social Media

by Rachel Haviland

Social media has become a huge phenomenon – the biggest since the creation of the internet. 100s of millions of people take part every day around the world. And it wasn’t long before businesses, large and small became involved.

How about your business?

When companies like Dell, Apple, Microsoft, IBM and Amazon invest a large portion of their marketing budget into a process, you can be sure that there is opportunity there and money to made. These companies can choose to put their marketing dollars wherever they think best – they choose Business Social Media.

Now is the time to take advantage of this no cost – or low cost, if you decide to use professional help – local and global business opportunity.

– Attract new customers
– Connect with business partners and associates
– Attract your ideal client to connect with you
– Stop making the cold calls that you hate

How much is business social media costing you? How much is your time worth?

Cost_of_Social_Media



The costs of NOT having a presence on social media sites far outweighs the cost of your investment. It is predicted that those businesses who are not using social media will be OUT of business within 5 years. Are you willing to risk everything? Social Media does require an investment – your time. So how much would using social media cost you?

You have an hourly rate that you earn in your business. (Don’t know what it is? You need to know that figure!). Multiply that by 1 hour per day invested in building your business through social media, 5 days per week, 4 weeks per month:

Let’s say your hourly rate is $25

$25 x 5 days x 4 weeks = $500 per month
You could afford to hire us to do your Social Media management at the Silver level package – and SAVE $200 on what it would cost you to do it yourself!

What if your hourly rate is $50?
$50 x 5 days x 4 weeks = $1000
Hire us at the Elite level package and save $200 each and every month on what it would cost you to do it yourself!

Or $100 per hour?
$100 x 5 days x 4 weeks = $2000
Hire us at the Celebrity level package and save $500 on what it would cost you to do it yourself!

If your hourly rate is $100 or more, there is no question that you should have a Social Media Manager. If not, you’re just throwing money away and time that could be better spent elsewhere in your business.

Social Media Management is more affordable than you think. More affordable than paying an employee to do the work. Let the professionals help you – and save you money. Call us today at 813-767-9290 to find out how we can customize a package to suit your needs.



Posted in: Social Media

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Taco Bell Uses QR Codes in Their Marketing

The fast food chain, Taco Bell, has recently made its sodas and burritos interactive with clever use of QR codes.

Taco Bell uses QR codes

The fast food chain began adding the codes to its packaging late last month thanks to a deal with Scanbuy. When activated, the codes — available on a large fountain drink or a Big Box Remixed order — unlock exclusive footage related to Taco Bell’s sponsorship of MTV‘s Video Music Awards.

The content includes videos from musicians chosen by MTV. One new artist will be added every week until the program concludes September 4. Consumers who don’t have a QR code reader app can access the content by going to m.mtv.com/tacobell.

Taco Bell appears to be one of the first players in the fast food category to experiment with QR codes. McDonald’s ran a program in Japan that let consumers access nutritional information using the codes. According to a survey from comScore released last week, 14 million people in the U.S. scanned QR codes in June.

 

Posted in: Social Media

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