Connect, Convert & Grow Strategies
Leverage The Power & Reach of The Internet
Search engines, social media, email and mobile devices offer brands an unprecedented opportunity to connect with their audience, increase sales and grow their business faster than ever before. Our expert team knows how to get results with each of these tools so you and your team can focus on what’s important – running and growing your business. Here’s our six step blueprint…
1. INCREASE ONLINE VISIBILITY & ACCESSIBILITY
Trying to connect with consumers today is like trying to hit a moving target. 78% of consumers now use 2 or more communication channels before making a buying decision, 30% use 3 or more. (Source: Oracle)
Popular research and communication channels include:
- Review / Rating Sites (Google+, Bing, Yelp, CitySearch, etc.)
- Search Engines (Google, Bing & Yahoo, etc.)
- Social Media (Blogs, Facebook, Twitter, LinkedIn, YouTube, etc.)
- PC’s, Laptop’s, Tablet’s & Smartphone’s
- Email (Auto-responders & Newsletters)
- SMS / Text Messaging
By adapting a cross-channel marketing strategy you will:
- Increase visibility and audience awareness
- Connect wit your audience on their terms
- Reduce the number of opportunities lost to competitors
- Decrease marketing and advertising costs
- Increase conversion rates and revenues!
Having a cross-channel marketing strategy in 2012 and beyond is not only a smart idea, it’s essential.
2. OFFER VALUE
All humans are motivated by pain and pleasure. If you can ease pains or bring pleasure (offer value) you will attract your audience like a magnet. The types of value offers that appeal most to consumers today include:
- Coupons / Discounts
- Special Privileges
Businesses who offer and promote value across consumer preferred channels will generate more leads and close more sales with less effort.
3. BOOST CREDIBILITY
SEO, social media, local search, email and mobile marketing is a waste of time and money if your audience doesn’t trust you.
Key strategies we use to boost client’s credibility include:
- Add accolades, accreditations, scientific proof, testimonials, images, guarantees, trust seals, etc. to key website and social media pages
- Increase social media visibility and engage your audience regularly
- Control what your audience sees on page one of major search engines like Google, Bing & Yahoo when they enter your name or keywords related to the products or services you offer
- Collect and showcase more positive reviews / testimonials on website, blog and social media pages, Google+, Bing, Yahoo, Yelp, CitySearch, etc.
- Reconcile, neutralize and suppress negative comments, reviews and ratings
When consumers trust you more than your competition you will always get the sale!
4. LEAD CAPTURE & NURTURING
Did you know that 50-80% of all marketing and advertising is a waste time and money?
Best-in-class brands who build and nurture email lists experience:
- 47% Nurtured leads deliver higher order values than non-nurtured leads
- 49% Increase in year-over-year annual revenue
- 25% of (non qualified leads) are sales-ready in a year
- 80% of leads disqualified go on to buy a solution within 24 months average
Imagine what these figures would mean to your business?
Tools and strategies we use to help clients build and nurture lists:
- Value offers (content, special offers, coupons, etc.)
- Offline optin forms / cards
- Web forms that collect name, phone, email, address, etc.
- SMS / Text message optin
- QR Codes that leads to an online form
- Review / comment cards
By building and nurturing email lists you can:
- Build and maintain relationships with prospects and existing customers for pennies
- Earn trust and stay top of mind when there’s a need for what you offer
- Deliver your message and offers without spending a dime on advertising
- Generate business on demand with a push of a button
- Build equity in your business (the money is in the list – ask Facebook & Groupon)
Did we mention that average ROI for email marketing is $43 for every $1 invested?
5. MAXIMIZE OPPORTUNITIES
Since 50-80% of all marketing and advertising is a waste of time and money it’s critical for businesses to maximize every opportunity they get when connecting with their audience. Here are a few strategies tested and proven we use to help clients increase lead generation and sales almost overnight.
- Cross promote your marketing channels so your audience can connect with your brand on their terms
- Present value offers and capture leads whenever and wherever possible
- Cross and up-sell for higher sales tickets
- Down-sell to a less expensive option when you’re about to lose a sale
- Create urgency (fear of loss) to get your audience to take action now
- Market your five star reputation and let happy customers close sales for you