WHAT IS LOCAL SEARCH MARKETING?
Local Search Marketing refers to the use of search engines, online directories and data aggregators (e.g. Google, Yahoo, Bing, Review Sites, Maps, Yelp, CitySearch, Yellow Pages, etc.) to geographically promote your business to local consumers shopping for what you offer.
WHY IS THIS IMPORTANT TO YOUR BUSINESS?
Today, having your business appear on page one of major search engines is hands down the best marketing strategy for driving consistent, qualified, local traffic to your website and business.
- 71% of all American adults use the Internet
- Over 3 billion local searches are conducted each month
- 80% of online searches are for local businesses
- Over 50% of all purchases are preceded by an Internet search
- 90% of consumers never go past the first page
This tells us that consumers are going online before buying from local businesses. And, if they can’t find you on page one of their favorite search engine using key words, your business is essentially invisible to them.
Consumers are going online to search for deals, products, services, customer reviews, companies, pricing, customer service , phone #, address and directions.
- 100% of consumers searching for local businesses want a good deal
- 55% of consumers are searching for contact information and/or directions
- 60% of consumers search for reviews before making a purchase
- 25% of consumers say that reviews directly impact their decision to buy
- 55% of people who find a local business online will recommend it to others
Page One + Good Deals + Positive Reviews = More Traffic, Opportunities & Sales!
HOW DOES IT WORK?
When trying to geographically promote your business online to reach local consumers, your success is determined by five primary factors:
- Website content, navigation and value according to Google and your audience
- Mobile visibility and accessibility (Smartphones,Tablets, GPS)
- Business information is consistent across all sites (Places, Maps, Directories, etc.)
- Number of authority websites linking back to your website (Backlinks)
- Number of positive and negative reviews from customers (3rd Party Validation)
Each of these factors plays a key role in increasing your local online visibility and conversion rates. Get these right and you’ll have an almost unfair advantage over your competitors and never again have to worry about how you’re going to generate leads and sales.
HOW CAN MARKETING TECS HELP YOUR BUSINESS?
Do you own or operate a local retail or service business that serves a local community? If so, Marketing Tecs can help:
- Get your business on page one of major search engines… GUARANTEED!
- Drive more local, qualified traffic to your website and business… GUARANTEED!
- Increase your conversion rates and revenues… GUARANTEED!
OUR STEP-BY-STEP PROCESS
- Research and analyze your current online assets, audience and market (Sites, Reviews, Places, Maps, Reviews, Directory Listings, etc.)
- Create a local search marketing strategy for your business (Blueprint)
- Optimize your existing online assets (Websites, Places, Maps, etc.)
- Increase your online assets / backlinks to your website
- Get more of your customers to post positive reviews online
- Monitor progress and provide you with detailed reports (Measure ROI)
- Rinse and repeat steps 3, 4, 5 & 6 monthly to keep you ahead of competitors