The fast food chain, Taco Bell, has recently made its sodas and burritos interactive with clever use of QR codes.
The fast food chain began adding the codes to its packaging late last month thanks to a deal with Scanbuy. When activated, the codes — available on a large fountain drink or a Big Box Remixed order — unlock exclusive footage related to Taco Bell’s sponsorship of MTV‘s Video Music Awards.
The content includes videos from musicians chosen by MTV. One new artist will be added every week until the program concludes September 4. Consumers who don’t have a QR code reader app can access the content by going to m.mtv.com/tacobell.
Taco Bell appears to be one of the first players in the fast food category to experiment with QR codes. McDonald’s ran a program in Japan that let consumers access nutritional information using the codes. According to a survey from comScore released last week, 14 million people in the U.S. scanned QR codes in June.